Parallax is a cosmic soda brand inspired by retro childhood drinks and the wonders of space. The name is derived from the phenomenon of the percieved change in position of an object when viewed from two differed places. Astronomically, it is used to measure the distance to stars beyond the solar system. The theme of perception carries into the label design; the bottle is almost entirely covered apart from the rocket ship logo, which is cut out to reveal the color of the drink inside. There is a slight gap in the label on the back which lets some light through, creating a parallax when viewed through the logo.